Brand
Who Halo is — the mark, the wordmark, the metallic register, and the rules for using them.
In this section
- Identity
The calibration-dial mark, the metallic register, the engraving voice.
Planned - Logo
Lockups, clear space, minimum sizes, what is and is not allowed.
Planned - Wordmark
Two-tone construction; gold marks what is proprietary.
Planned - Colors
Palette overview and usage — gold, silver, bronze, ink.
Planned - Typography
Zen Kaku Gothic New + Fragment Mono; rationale and licensing.
Planned - Voice
Calm, precise, second-person. Clear is kind.
Planned - Iconography
Lucide, stroke-only; the brand glyph exception.
Live - Photography
Direction — aspirational for now.
Planned